AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Racing Games on iOS in Australia
A look at the performance trends for the top 5 racing games on the iOS platform in Australia during Q4 2020, presenting download and user engagement data provided by Sensor Tower.
As the year 2020 came to a close, the racing game category on the iOS platform saw varying performance trends among the top contenders in Australia. Data from Sensor Tower offers a glimpse into the downloads, revenue, and weekly active users for these high-speed applications.
Zynga Inc.'s CSR 2 - Realistic Drag Racing experienced a notable increase in weekly downloads, jumping from 3K in the last week of September to over 4K in the final week of December. Active users followed a similar upward trajectory, rising from 41K to approximately 46K in the same period.
Meanwhile, Nintendo Co., Ltd.'s Mario Kart Tour saw a peak in downloads in early October at nearly 13K, before settling to just under 10K by year's end. The game maintained a healthy active user base, starting at 87K and increasing to nearly 90K in the final week of 2020.
Electronic Arts' Need for Speed No Limits showed a more modest download count, hovering around 1K to 2K throughout the quarter, but saw a significant spike in revenue in the last week, reaching over 8K USD. Weekly active users remained relatively stable, with a slight increase from approximately 3.9K to just over 5K.
Another title from Electronic Arts, Real Racing 3, had a fluctuating download rate, with a notable jump to nearly 3K in early November. Active users experienced a gentle rise from 6.1K to 6.7K over the quarter.
Lastly, MIDNIGHT GAMES S.R.L.'s Hashiriya Drifter: Car Games saw its highest download figures in late October at over 13K, which then normalized to around 5K by the end of December. The weekly active users for the game showed a marked increase from 8K to over 17K in October, followed by a gradual decline, ending the year at approximately 8.3K.
For more detailed insights and data on the performance of these iOS racing games and others, Sensor Tower's platform provides a comprehensive analysis of the mobile app market.